Most of girls in rural India don't see their mothers for long stretches of time due to urban migration for the possibility of jobs as sweepers, maids and caretakers. The lack human touch and affection can be hard to deal with and can affect their development. Providing a source of comfort and touch was a meager way to remind these girls that they are loved. 
This initiative included making simple hand-embroidered cloth dolls which were sent to girls in parts of rural India, who hadn't seen their mothers in over 4 months due to the CoVID-19 pandemic.
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